Are You Still Relying on Internet Yellow Pages for Your Air Conditioning Business?
Hey there, savvy business owner! It might be time for a wake-up call if you’re still sticking to old-school methods like Internet Yellow Pages to boost your local SEO game for your air conditioning business. According to a recent study, these digital directories are only used a measly 7% of the time when folks are hunting down local businesses.
So, where are people looking? Well, surprise, surprise—74% of the time, they’re turning to the almighty search engines, with Google leading the charge. Are you ready to make the switch and amp up your online marketing efforts? Buckle up because I’ve got some killer local SEO strategies tailor-made for HVAC contractors like you.
HVAC SEO Strategies to Skyrocket Your Business
Fix Bad Data for Your HVAC Company
Let’s kick things off with a crucial piece of the puzzle: fixing bad data. When it comes to local search, consistency is key. That means ensuring that your business citations—basically, references to your biz like your name, address, and phone number (NAP)—are squeaky clean across all local directories. How do you do it? Here’s the lowdown:
How to Create a Good Business Citation:
- Start by snagging your valid USPS address info using a tool like SmartyStreets.
- Fill out every nook and cranny of your business citations, from contact deets to snazzy images.
- Craft a killer business description peppered with targeted keywords, but remember—no keyword stuffing allowed. Keep it natural, folks!
Acquire HVAC Customer Reviews
Next up: customer reviews. These babies are the lifeblood of your HVAC SEO. Why? Well, studies show that a whopping 9 out of 10 peeps read online reviews to suss out a business’s quality, and a staggering 88% trust ’em as much as personal recommendations. Here’s how to get them rolling:
How to Obtain Customer Reviews:
- Use every opportunity to nudge your customers to leave a review, whether it’s in your emails or on social media.
- Give a shoutout to customers who’ve already left reviews on your socials—positive vibes attract more positivity, after all!
- Consider investing in a third-party customer review management platform to streamline the process and get those shiny stars popping up on sites like Angie’s List and Yelp.
The Rise of Mobile Search
Last but not least, let’s talk mobile search. With over half of the US population owning a smartphone and 4 out of 5 peeps turning to search engines on their trusty handhelds, it’s clear that mobile is where it’s at. And get this—61% of those mobile searches end in a good old phone call. Here’s what you need to know:
Is Your Website Mobile-Friendly?
- Make sure your website loads faster than a speeding bullet—no one likes waiting around for a page to load.
- Keep your content easy on the eyes and fingers—no squinting or scrolling is required.
- Put that call button front and center—after all, convenience is king for mobile users.
- And most importantly, make sure your website looks as slick as a freshly detailed HVAC unit on a smartphone screen. Head over to Google’s mobile-friendly testing tool to give your site the once-over.
Take the Next Step With Brooklynads
Feeling a bit overwhelmed? Don’t sweat it! Let the pros at Brooklynads Digital Marketing lend a helping hand with their HVAC SEO services. With our expertise in the home improvement industry, we’ll have your HVAC business shining brighter than a brand-new AC unit on a scorching summer day. Our SEO for HVAC contractor’s services helps many businesses reach their potential customers. Consider Brooklynads HVAC SEO company for your brand building.
