In the rapidly evolving world of digital marketing, SEO for HVAC contractors is transforming. No longer solely reliant on traditional link-building tactics, the focus has shifted towards leveraging implicit links. These implicit links, encompassing co-citations and co-occurrences, hold the key to unlocking greater online visibility and success for HVAC businesses. Let’s delve deeper into these innovative SEO strategies and how they can propel your HVAC company to new heights.
Every year, there’s a new wave of articles proclaiming the death of SEO, insisting that current tactics are obsolete. However, SEO isn’t fading away; it’s evolving. For HVAC contractors, understanding that HVAC SEO extends beyond mere link-building is crucial in this shifting landscape.
The only thing that is constant with SEO is change
SEO is an ever-changing field, and for HVAC contractors, it’s about more than just building links.
While search engines still value the quality of links leading to your site, the significance of optimized anchor text is gradually giving way to the concept of “implicit links.” Implicit links represent a link-less approach to SEO for HVAC contractors.
Let’s delve into the strategies of building implicit links through co-citations and co-occurrences.
What is co-citation?
Understanding Co-Citation: Co-citation operates like link-building without actual links. It involves establishing relevance for a website not directly linked to but mentioned alongside other authoritative sites.
For instance, when a reputable topical site like the Air Conditioning Contractors of America references both the Indoor Air Quality Association and your website in a blog post, a transitive relationship forms between the IAQA and your site, leading to mutual benefits.
Similarly, if an industry blog mentions your brand or quotes an employee from your company, these references contribute to your site’s relevancy and brand authority.
Exploring Co-Occurrence: Co-occurrence occurs when your brand or website name appears near keywords or phrases in the content of a third-party site. When your brand is consistently referenced alongside relevant keywords, search engines recognize this and assign keyword relevancy to your site.
Generating Implicit Links: Co-citations and co-occurrences are what we call “implicit links.” Here are some strategies to generate more of these implicit links for your brand or website:
- Viral Content: Craft content that evokes positive emotions and provides value. Engaging content encourages people to discuss and share it.
- Guest Blogging: Contribute informative content to third-party sites. Utilize the “About the Author” section to reference your brand or website.
- Press Releases: Leverage traditional PR methods to disseminate important news and content for wider syndication.
- Quality Content: Produce original content on niche topics, leveraging tools like Google Trends to identify trending industry topics. Encourage readers to engage with and share your content.
- Thought Leadership: Establish yourself as a thought leader in industry forums and discussion boards.
At Brooklynads, we specialize in building HVAC websites and are committed to helping your business with our proven digital marketing services. Contact us.
